THE PC IS DEAD.
- For Immediate Release January 16, 2007
Thirty years ago, IBM began selling a PC based on an
open architecture. Soon, rival manufacturers began
selling compatible PCs; and the rest, as they say, is
history. Hundreds of millions of PCs have been sold in a
fiercely competitive industry driven by performance and
PC meant personal computer. IBM was bringing the power
of the computer to the home. A huge attraction of the PC
was an endless stream of new, exciting, and pioneering
entertainment software titles. The power to create
games, and the power to play games was all available in
one box. This is where so many of today’s great software
developers got their inspiration and got their start.
From the beginning, computers were slightly complicated
and a little daunting. Their great power kept people
believing that software would continue to improve and
overcome user difficulties. Software certainly continued
to improve, but it also continued to become more
complex. Paralleling the computer, videogame systems
mastered simplicity, but could never compete with the
PCs breakneck technological advancement.
Now, the PC is dead.
The computer’s little brother, the game console, has
grown up. There is no more personal computer. Today the
Xbox 360, Nintendo Wii, and Playstation 3 rival the
power of the PC. Today’s game console can do all of the
things people want to do with a personal computer: play
games; play movies; play music; browse the Internet;
e-mail and instant messaging; sharing digital
photographs; and more. And today’s game console can do
all of this with an interface that is much more stable
and friendly than Windows.
Microsoft is telling us the PC is dead.
Microsoft Vista and the Xbox clearly demonstrate that
Microsoft believes that game consoles are for the home
and PCs are for the office.
So call it the OC: Office Computer.
This declaration has serious ramifications for the
entire interactive entertainment industry. This industry
needs the PC. The PC gives the world a development tool
and an open market that does not exist in the world of
Consumers need the PC. Consumers want the variety and
creativity that an open market nurtures.
Manufacturers need the PC. Why cede the living room to
Microsoft, Sony or Nintendo? Dell, Sega, Gateway, NEC,
HP, Samsung, Lenovo, Toshiba, LG, Sanyo, Panasonic,
Philips, and everyone else should be competing for the
The answer: The PC must deliver the consistency and
simplicity consumers expect from the game consoles.
Gamix is an open gaming platform based on the PC. The
concept is to give consumers the simplicity of the game
consoles while maintaining the power, flexibility, and
variety of the PC.
For more information,
Write or call:
1129 Rundle Street
Scranton, PA 18504
Eli Tomlinson: (570) 840-9942